THE HEART & HISTORY

OF

NU SCENTS TRADING

Welcome to Nu Scents Trading, where a legacy of over 38 years in the perfume industry meets fresh, retail innovation. Our story began in the bustling flea markets of California, where our founder—driven by a passion for fragrance and a dream of his own—started selling off-label perfumes. From these humble beginnings, we’ve grown into a global perfume house known for our integrity, craftsmanship, and dedication to the art of scent.

A pink perfume bottle labeled 'SABOTAGE DESIRE' surrounded by pink gemstones and crystals on a pink background.
A red and gold game piece and several clear glass game pieces on a reflective surface.

OUR CRAFT: MORE THAN 180 LINES OF EXPERTISE

For nearly four decades, Nu Scents Trading has specialized in the wholesale and private label business. We’ve developed over 180 unique perfume lines, crafting each fragrance from the ground up. Our team handles everything: from the design of the bottle and box, to the selection of the perfect cap, to the precise blend of fragrance oils. We’ve been the silent partner behind many beloved private label brands, and more than 60% of our business comes from creating custom perfumes for other companies.

OUR EVOLUTION: FROM WHOLESALE TO RETAIL

While wholesale has been our backbone, we’re thrilled to embark on a new chapter: bringing our fragrances directly to you. With the launch of our retail website and the introduction of our own exclusive lines like Orion, Sabotage, and Papillon, we’re excited to share our passion for fragrance with the world in a whole new way.

A blue perfume bottle labeled 'SABOTAGE FIT' on a reflective black surface, with lavender flowers scattered around and a smoky background.
A gold bottle of Sabotage Gold perfume, an open book, and a vintage clock on a dark surface.

OUR COMMITMENT TO QUALITY AND INTEGRITY

At Nu Scents Trading, we believe that the essence of a great fragrance lies in the care and honesty behind it. Our founder’s commitment to integrity has been our guiding principle for nearly four decades. We’ve built trust through every bottle we’ve crafted, and we’re excited to continue that legacy with you.